RFQ-Global Creative Agency

The Tourism and Culture Authority in UAE from Middle East region had released this tender for This Request for Proposal (RFP) from The Department of Culture and Tourism – Abu Dhabi’s (DCT) destination brand, Experience Abu Dhabi, requires the services of a global creative service agency to support in the end-to-end conceptualization and delivery of the following campaigns: 1. Abu Dhabi Calendar - Brand + Line Up 2. Global Brand Ambassador Campaign 3. Russian Christmas & New Year 2026 The submission work for the above individual projects, along with the other deliverables outlined in this RFP, will also be used to identify the agency partner for our upcoming 36-month retainer contract. For the technical submission, the agencies will be required to demonstrate: - In-depth understanding of Abu Dhabi as tourism destination - Tourism experience along with case studies to be shared if available (office specific, not network work) - An approach to strategically target our key markets, and native language capabilities - Experience with Global and celebrity based integrated campaigns - Strategy and creative concept for each of the campaigns - Servicing, creative and strategy team overview and bios - SLAs and ways of working, including the frequency and method of collaboration with the supplier’s international offices. The appointed agency will oversee all aspects of campaigns, from creative brief development, creative strategy, ideation, execution, through to dispatch across all touch points. The appointed agency will be working closely with our existing contracted partners for services such as hero production, celebrity management, PR, and so on, and are also required to support on campaign brand books, presentations, reports, determine best use of contracted media spaces at events, and partner kits that will help DCT brief & onboard partners & sponsors, as well as preparing interim and post reports. The appointed agency will also identify and award 3P suppliers on behalf of DCT to bring to life any activation or work that they present that is not covered by existing DCT contracts with other suppliers with tender notice no. 6573372-adgpg_gov published on 24 Feb 2025. The tender expired on 21 Mar 2025. This tender is sourced from Abu Dhabi Procurement Gate and is eligible for suppliers interested in IT services: consulting, software development, Internet and support. Interested bidders can obtain further information including complete bid documents or ways to participate by registering on Tender Impulse and referencing via Tender Impulse ID 7158008.