RFQ-Global Creative Agency
This tender is from the country of UAE in Middle East region. The tender was published by Tourism and Culture Authority on 24 Feb 2025 for This Request for Proposal (RFP) from The Department of Culture and Tourism – Abu Dhabi’s (DCT) destination brand, Experience Abu Dhabi, requires the services of a global creative service agency to support in the end-to-end conceptualization and delivery of the following campaigns: 1. Abu Dhabi Calendar - Brand + Line Up 2. Global Brand Ambassador Campaign 3. Russian Christmas & New Year 2026 The submission work for the above individual projects, along with the other deliverables outlined in this RFP, will also be used to identify the agency partner for our upcoming 36-month retainer contract. For the technical submission, the agencies will be required to demonstrate: - In-depth understanding of Abu Dhabi as tourism destination - Tourism experience along with case studies to be shared if available (office specific, not network work) - An approach to strategically target our key markets, and native language capabilities - Experience with Global and celebrity based integrated campaigns - Strategy and creative concept for each of the campaigns - Servicing, creative and strategy team overview and bios - SLAs and ways of working, including the frequency and method of collaboration with the supplier’s international offices. The appointed agency will oversee all aspects of campaigns, from creative brief development, creative strategy, ideation, execution, through to dispatch across all touch points. The appointed agency will be working closely with our existing contracted partners for services such as hero production, celebrity management, PR, and so on, and are also required to support on campaign brand books, presentations, reports, determine best use of contracted media spaces at events, and partner kits that will help DCT brief & onboard partners & sponsors, as well as preparing interim and post reports. The appointed agency will also identify and award 3P suppliers on behalf of DCT to bring to life any activation or work that they present that is not covered by existing DCT contracts with other suppliers. The last date to submit your bid for this tender was 21 Mar 2025. This tender is for the companies specializing in IT services and similar sectors.
*The deadline for this tender has passed.
Tender Organisation:
Tourism and Culture Authority
Tender Sector:
Tender Service:
Worldwide
Tender Region:
Tender Country:
Tender CPV:
72000000 : IT services: consulting, software development, Internet and support
Tender Document Type:
Tender Notice
Tender Description:
This Request for Proposal (RFP) from The Department of Culture and Tourism – Abu Dhabi’s (DCT) destination brand, Experience Abu Dhabi, requires the services of a global creative service agency to support in the end-to-end conceptualization and delivery of the following campaigns: 1. Abu Dhabi Calendar - Brand + Line Up 2. Global Brand Ambassador Campaign 3. Russian Christmas & New Year 2026 The submission work for the above individual projects, along with the other deliverables outlined in this RFP, will also be used to identify the agency partner for our upcoming 36-month retainer contract. For the technical submission, the agencies will be required to demonstrate: - In-depth understanding of Abu Dhabi as tourism destination - Tourism experience along with case studies to be shared if available (office specific, not network work) - An approach to strategically target our key markets, and native language capabilities - Experience with Global and celebrity based integrated campaigns - Strategy and creative concept for each of the campaigns - Servicing, creative and strategy team overview and bios - SLAs and ways of working, including the frequency and method of collaboration with the supplier’s international offices. The appointed agency will oversee all aspects of campaigns, from creative brief development, creative strategy, ideation, execution, through to dispatch across all touch points. The appointed agency will be working closely with our existing contracted partners for services such as hero production, celebrity management, PR, and so on, and are also required to support on campaign brand books, presentations, reports, determine best use of contracted media spaces at events, and partner kits that will help DCT brief & onboard partners & sponsors, as well as preparing interim and post reports. The appointed agency will also identify and award 3P suppliers on behalf of DCT to bring to life any activation or work that they present that is not covered by existing DCT contracts with other suppliers
Tender Bidding Type:
Tender Notice No:
Tender Document:
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- 15 Days to go
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