Marketing Project and Electronic and Digital Content

*The deadline for this tender has passed.

Tender Organisation:

MINISTRY OF FINANCE

Tender Sector:

IT-Software Tenders

Tender Service:

Worldwide

Tender Region:

Middle East

Tender Country:

United Arab Emirates

Tender CPV:

48783000 : Content management software package

Tender Document Type:

Tender Notice

Tender Description:

Quotation are invited for Marketing Project and Electronic and Digital Content content as required by the terms and specifications booklet attached ( RFP booklet, and please note that this tender will close on Thursday, 22/06/2023 at 12:00 pm. Note: Registration in the supplier register system on the e-procurement system is a prerequisite for accepting your bids and its importance in completing the award procedures followed by the Federal Government in the United Arab Emirates. Negotiations will be conducted with the owners of the best competitive offers. Please attach the National Added Value certificate, and attaching it entails a percentage of the evaluation scores, which affects the mechanism for calculating the final evaluation result (a new requirement according to the digital procurement policy of the Federal Government) Quotations (technical and financial) and other requirements are uploaded to the procurement system website. For technical inquiries: All inquiries should be sent by e-mail (deadline for inquiries is June 21, 2023 Reem Al Shehhi raalshehhi@mof.gov.ae and in case of any inquiries (financial only), contact Ms. Heba Ghazi Ali on the hgabuzarga@mof.gov.ae e-mail: If you encounter any problems / malfunctions / obstacles / difficulties in the system , you can request the assistant and any other inquiries via the unified contact phone 800533336.............................. Or e-mail: info@mof.gov.ae Summary of the required works: Content and electronic development: • Preparing studies of best practices and innovative features in the websites of the websites of the ministries of finance around the world (3 ministries) and the leading government websites (3 entities) and includes development proposals (1 study) • Developing new pages for the website in both Arabic and English (maximum 20 pages) in terms of content, design and forint end, and subjecting the pages to usability testing according to an approved mechanism (UX – UAT) showing the results of the test. • Review and update the content of the Ministry of Finance in both Arabic and English on the government portals (Federal Government Portal - Sustainable Development Goals Portal) - twice a year. • Writing electronic content (50,000 words) in Arabic • Translating electronic content (50,000 words) in English • Auditing the website based on the requirements of international and local standards (UN/TRA) once Visual Industry: • Videos and documentaries with audio added no more than 3 minutes (reviewed and updated no more than 3 times) • Creative marketing videos and movies without adding audio for no more than 3 minutes (reviewed and updated no more than 3 times) • Preparing and designing Infographic graphics for statistics and data • Developing marketing banners for the website in both languages (20 marketing banners) • Preparing and designing internal cards for various events and occasions (50 cards) in both Arabic and English. • Design forms (maximum 10) for circulars and periodical internal bulletins. In both Arabic and English. • Development of Dakh flyersSpecific topics to be agreed upon in advance (15 publications) in both Arabic and English. • Development (content + design) guides / periodicals / bulletins) within specific topics "maximum 35 pages" (8) • Designing logos for initiatives (5 logos) • Designing report templates and presentations (10) • External bulletins sent via e-mail (4 bulletins) in both Arabic and English to the Ministry of Finance audience customer database. • Designing a Snapchat filter (10) for the various events and events of the Ministry. Social Media: • Producing high-quality creative digital content for social media platforms (Twitter - Facebook - Instagram - LinkedIn) in the form of monthly batches that include (22 creative posts and 4 films) presented in both Arabic and English. These payments cover the various initiatives, programs and initiatives of the Ministry and marketing for various services and events. • Designing creative templates for publishing news so that the content is added (news title - permit) • Managing and developing the Ministry's social media channels (7 channels) in terms of publishing news and creative content. Follow up on public comments and submit monthly performance reports on the effectiveness of digital channels, in addition to reporting the content of social networking sites. Digital Marketing: • Preparing marketing plans for the Ministry's projects/laws/initiatives/services in accordance with government requirements. • Launching marketing campaigns according to a clear action plan so that the campaign includes (22 creative posts - 4 digital films - 2 electronic bulletins - 2 electronic banners) and submitting campaign performance reports during and after their implementation. (4 campaigns) • Allocate a budget for digital marketing through social Open Date: 20-Jun-2023 12:00:00 PM Close Date: 22-Jun-2023 12:00:00 PM Supplier Registration: https://procurement.gov.ae/page.aspx/en/sup/registration_extranet_manage [Disclaimer: The above text is machine translated. For accurate information kindly refer the original document.]

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Tender Notice No:

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Tender Document:

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