Consultancy for the Development of “Behaviour Change” Initiatives to Promote the Uptake of Cover-Crop
This tender is from the country of Cambodia in Asian region. The tender was published by HEKS/EPER AND SMARTAGRO SUSTAINABLE INNOVATIONS CO., LTD on 03 Nov 2023 for Tenders are invited for Consultancy for the Development of “Behaviour Change” Initiatives to Promote the Uptake of Cover-Crop The assignment is divided into two-phase: 1) Research on barriers to cover crop adoption 2) Design of marketing/behaviour change initiatives. 1) Research on barriers to cover crop adoption: • Identify inhibitors and promoters that prevent or support the adoption of cover crops. • Identify key entry points in the community (ACs, input suppliers etc..) that can assist with the promotion of cover crops or become enablers of adoption. • Identify most suitable channels for the dissemination of behaviour change messages related to the promotion of cover crops. 2) Design of behaviour change initiatives and training of staff: • Using behavioural science or gamification to design offline tools, games and activities with project participants to shift agricultural practices to regenerative and climate-friendly production methods. • Design (marketing) campaigns for behaviour change of clients both offline and online (farmers, agri- businesses, food producers, processors, consumers) to support the adoption of cover crop usages. • Design and development of the branded product based on cover crop seed. (ie. ready-to-use cover crops seed mixes, improved The initial three tasks are required to ensure that gamification and behaviour change/campaigns are evidence- based and tailored to the needs of the adopter of cover crops.. The last date to submit your bid for this tender was 15 Nov 2023. This tender is for the companies specializing in Development consultancy services and similar sectors.
*The deadline for this tender has passed.
Tender Organisation:
HEKS/EPER AND SMARTAGRO SUSTAINABLE INNOVATIONS CO., LTD
Tender Sector:
Tender Service:
Worldwide
Tender Region:
Tender Country:
Tender CPV:
73220000 : Development consultancy services
Tender Document Type:
Tender Notice
Tender Description:
Tenders are invited for Consultancy for the Development of “Behaviour Change” Initiatives to Promote the Uptake of Cover-Crop The assignment is divided into two-phase: 1) Research on barriers to cover crop adoption 2) Design of marketing/behaviour change initiatives. 1) Research on barriers to cover crop adoption: • Identify inhibitors and promoters that prevent or support the adoption of cover crops. • Identify key entry points in the community (ACs, input suppliers etc..) that can assist with the promotion of cover crops or become enablers of adoption. • Identify most suitable channels for the dissemination of behaviour change messages related to the promotion of cover crops. 2) Design of behaviour change initiatives and training of staff: • Using behavioural science or gamification to design offline tools, games and activities with project participants to shift agricultural practices to regenerative and climate-friendly production methods. • Design (marketing) campaigns for behaviour change of clients both offline and online (farmers, agri- businesses, food producers, processors, consumers) to support the adoption of cover crop usages. • Design and development of the branded product based on cover crop seed. (ie. ready-to-use cover crops seed mixes, improved The initial three tasks are required to ensure that gamification and behaviour change/campaigns are evidence- based and tailored to the needs of the adopter of cover crops.
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Tender Notice No:
Tender Document:
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