CDC: Let’s Stop HIV Together OY3 Programmatic Vendor
This tender is from the country of USA in Americas region. The tender was published by FAMILY HEALTH INTERNATIONAL - FHI 360 on 10 Jul 2023 for Request for proposals are invited for CDC: Let’s Stop HIV Together OY3 Programmatic Vendor The chosen vendor-partner will be a strategic extension of FHI 360’s paid media team and will be tasked with executing and optimizing paid media campaigns across the following tactics: 2 • Programmatic display (inclusive of geofencing) • Programmatic video • Connected TV (CTV) • Direct partnerships (e.g.: Tinder, Grindr) via PMP or otherwise • Digital Audio (Spotify, Pandora, etc.) via PMP or otherwise Within the outlined tactics, the vendor-partner will be tasked with the following responsibilities: • Providing clear direction and prompt troubleshooting on all required ad specs • Launching campaigns within 48 hours upon receipt of finalized creative assets • Flagging disapproved ads immediately for escalation and review given CDC content concerns • Implementing tactical campaign optimizations to maintain and improve media performance • Communicating insights and recommendations on a bi-weekly basis • Responding to FHI 360 requests and emails in a timely manner • Providing monthly reporting in accordance with FHI 360 requirements and deadlines • Maintaining data-driven reach and frequency across all tactics (when possible) • Continued guidance on industry trends and best practices in relation to our campaigns. The last date to submit your bid for this tender was 24 Jul 2023. This tender is for the companies specializing in IT services and similar sectors.
*The deadline for this tender has passed.
Tender Organisation:
FAMILY HEALTH INTERNATIONAL - FHI 360
Tender Sector:
Tender Service:
Worldwide
Tender Region:
Tender Country:
Tender CPV:
72000000 : IT services: consulting, software development, Internet and support
Tender Document Type:
Tender Notice
Tender Description:
Request for proposals are invited for CDC: Let’s Stop HIV Together OY3 Programmatic Vendor The chosen vendor-partner will be a strategic extension of FHI 360’s paid media team and will be tasked with executing and optimizing paid media campaigns across the following tactics: 2 • Programmatic display (inclusive of geofencing) • Programmatic video • Connected TV (CTV) • Direct partnerships (e.g.: Tinder, Grindr) via PMP or otherwise • Digital Audio (Spotify, Pandora, etc.) via PMP or otherwise Within the outlined tactics, the vendor-partner will be tasked with the following responsibilities: • Providing clear direction and prompt troubleshooting on all required ad specs • Launching campaigns within 48 hours upon receipt of finalized creative assets • Flagging disapproved ads immediately for escalation and review given CDC content concerns • Implementing tactical campaign optimizations to maintain and improve media performance • Communicating insights and recommendations on a bi-weekly basis • Responding to FHI 360 requests and emails in a timely manner • Providing monthly reporting in accordance with FHI 360 requirements and deadlines • Maintaining data-driven reach and frequency across all tactics (when possible) • Continued guidance on industry trends and best practices in relation to our campaigns
Tender Bidding Type:
Tender Notice No:
Tender Document:
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