The subject of the public contract is the conclusion of a framework agreement according to 131 ZZVZ with one supplier for the provision of services in the field of marketing media and PR campaigns aimed at the communication support of protected designations of origin PDO PGI ZTS for a period of 3 years from the effective date of the framework agreement nThe subject of the public contract is mainly n tConsultancy in the field of promotion in particular n- tConsultation in issues of advertising sales support public relations and agency activities in advertising n- tConsultation on issues of market research and public opinion n tDevelopment of a comprehensive promotional concept for protected designations of origin PDO PGI ZTS which mainly includes n- tDevelopment of a basic advertising concept public relations concept and sales support concept n- tDevelopment of a definitive campaign concept and schedule advertising public relations sales support n- tOptical rendering and presentation of the advertising idea textual statement and basic execution basis-layout for the following brand communication channels no tidea concept design and solution of key brand campaign visuals no tidea concept design and TVC storyboard solution no tidea concept design and online video solution no tidea concept design and online storyboard solution of banners no tideal concept design and solutions for A4 A5 A4 prints sleepers no tideal concept design and indoor and outdoor presentation solutions no tideal concept design for brand visualization at retail outlets no tideal concept design for brand sales support in selected retail chains no tideal design for specific presentation materials for individual retail chains no tideal design for web pages no tdraft idea concept and solution for the education system for the consumer public on the topic European protected labeling and food quality no tdraft idea concept and solution for exhibitions n tImplementation of activities to support sales which mainly includes no implementation of the order through the organization of hostess and tasting support at selected events no implementation of the order at the point of sale no implementation of the order through the organization of consumer competitions no realization of the contract by ensuring the organization of events no realization of the contract by ensuring the organization of regional roadshows no realization of the contract by ensuring the organization of other similar projects and services having the character of downstream activities no realization of fairs and exhibitions n tMedia planning which mainly includes no tcurrent analyzes of the media market no tdrafting of a media strategy and plan for optimizing the impact of campaigns no tdrafting of media buying of individual communication channels and preparation of media plans no tdrafting of media projects to support the strategy and implementation of the order no trealization of ongoing evaluation of campaigns post-buy analyzes and media evaluation of the order no other services connected with provision of media services n tDevelopment of the draft financial budget of individual communication projects advertising public relations shopper marketing campaigns n tCompilation and production of own advertising for individual products of the client s services which in particular includes n- tdrafting of text and drafts of all the above-mentioned advertising materials up to the stage of final graphic design n- tdrafting of scenarios for television film and other audio-visual advertising and drafting of proposals for its production for individual media communication channels n- town production of advertising for all the above-mentioned communication channels n tSelection and coordination of third parties involved in the production of advertising n tQuality control price accounting handling of complaints payment system and documentation in relation to the ordered services of third parties n 79400000-8 Business and management consulting and related services Czech republic 79400000-8 Business and xa0management consulting and xa0related services Business and xa0management consulting and xa0related services

Tender Organisation:

Food Chamber of the Czech Republic

Tender Sector:

Education & Training Tenders

Tender Service:

Worldwide

Tender Region:

Europe

Tender Country:

Czech Republic

Tender CPV:

79400000 : Business and management consultancy and related services
79410000 : Business and management consultancy services
79420000 : Management-related services

Tender Document Type:

Tender Notice

Tender Description:

The subject of the public contract is the conclusion of a framework agreement according to 131 ZZVZ with one supplier for the provision of services in the field of marketing media and PR campaigns aimed at the communication support of protected designations of origin PDO PGI ZTS for a period of 3 years from the effective date of the framework agreement nThe subject of the public contract is mainly n tConsultancy in the field of promotion in particular n- tConsultation in issues of advertising sales support public relations and agency activities in advertising n- tConsultation on issues of market research and public opinion n tDevelopment of a comprehensive promotional concept for protected designations of origin PDO PGI ZTS which mainly includes n- tDevelopment of a basic advertising concept public relations concept and sales support concept n- tDevelopment of a definitive campaign concept and schedule advertising public relations sales support n- tOptical rendering and presentation of the advertising idea textual statement and basic execution basis-layout for the following brand communication channels no tidea concept design and solution of key brand campaign visuals no tidea concept design and TVC storyboard solution no tidea concept design and online video solution no tidea concept design and online storyboard solution of banners no tideal concept design and solutions for A4 A5 A4 prints sleepers no tideal concept design and indoor and outdoor presentation solutions no tideal concept design for brand visualization at retail outlets no tideal concept design for brand sales support in selected retail chains no tideal design for specific presentation materials for individual retail chains no tideal design for web pages no tdraft idea concept and solution for the education system for the consumer public on the topic European protected labeling and food quality no tdraft idea concept and solution for exhibitions n tImplementation of activities to support sales which mainly includes no implementation of the order through the organization of hostess and tasting support at selected events no implementation of the order at the point of sale no implementation of the order through the organization of consumer competitions no realization of the contract by ensuring the organization of events no realization of the contract by ensuring the organization of regional roadshows no realization of the contract by ensuring the organization of other similar projects and services having the character of downstream activities no realization of fairs and exhibitions n tMedia planning which mainly includes no tcurrent analyzes of the media market no tdrafting of a media strategy and plan for optimizing the impact of campaigns no tdrafting of media buying of individual communication channels and preparation of media plans no tdrafting of media projects to support the strategy and implementation of the order no trealization of ongoing evaluation of campaigns post-buy analyzes and media evaluation of the order no other services connected with provision of media services n tDevelopment of the draft financial budget of individual communication projects advertising public relations shopper marketing campaigns n tCompilation and production of own advertising for individual products of the client s services which in particular includes n- tdrafting of text and drafts of all the above-mentioned advertising materials up to the stage of final graphic design n- tdrafting of scenarios for television film and other audio-visual advertising and drafting of proposals for its production for individual media communication channels n- town production of advertising for all the above-mentioned communication channels n tSelection and coordination of third parties involved in the production of advertising n tQuality control price accounting handling of complaints payment system and documentation in relation to the ordered services of third parties n 79400000-8 Business and management consulting and related services Czech republic 79400000-8 Business and xa0management consulting and xa0related services Business and xa0management consulting and xa0related services

Tender Bidding Type:

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Tender Notice No:

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Tender Document:

• 1 week to go
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