Marketing research services

The RATP in France from Europe region has released this tender for This notice concerns the establishment of a multi-supplier framework agreement with subsequent contracts, divided into three lots, with no minimum quantity and an estimated maximum of 256 studies. Its purpose is the purchase of marketing research services to gather public perception. Lot 1: Strategic and In-Depth Studies - Service: Conducting strategic marketing studies to inform RATP's decisions on key structural issues. Lot 1 is intended for qualitative and/or quantitative studies requiring: • Strong methodological rigor; • Large samples; • In-depth analyses; • A strategic dimension; • Complex research designs; • Time-series comparisons or benchmarking. This lot covers studies where the duration between the consultation and the final delivery spans several months. - Estimated maximum quantity: approximately 160 studies. Lot 2: Hybrid, agile, and innovative studies. Service: Implementation of research methods to rapidly gather insights through qualitative approaches, descriptive quantitative approaches, or even a combination of both. Data collection can be online or on-site, depending on the research questions. Lot 2 is intended for qualitative and/or quantitative studies requiring: • Short turnaround times with rapid implementation between consultation and fieldwork; • Flexible methodologies adapted to operational constraints; • The use of innovative technologies depending on the subject matter; • A strong focus on producing directly actionable insights; • Presentation formats that facilitate rapid understanding and application of the results. This lot covers studies where the time between consultation and final delivery is limited. - Estimated maximum quantity: approximately 80 studies Lot 3: Design of behavioral science studies The services related to the design of behavioral science studies are broken down as follows: - Step 1: Diagnosis - Exploratory phase and data collection - Step 2: Analysis, data presentation, and strategic recommendations and scenarios - Step 3: Proposal of operational implementation - prototyping (creation files) - Step 4: Production and installation of operational implementations - Step 5: Measurement of the effectiveness of operational implementations (before/after) - Step 6: Analysis, data presentation, and strategic recommendations, report, summary, and oral presentations of results - Estimated maximum quantity: approximately 16 behavioral science studies For these three lots, the quantitative estimate is provided for informational purposes only and is not binding on RATP. The details of the services to be performed by the Contractor are specified in the specifications (see Document 2 of the framework agreement).Lot 1 will be awarded to a maximum of 4 contractors, Lot 2 to a maximum of 3 contractors, and Lot 3 to a maximum of 3 contractors. For each lot, the contractors will be re-tendered as needed to award each request to the most economically advantageous offer based on the established technical and economic criteria. The anticipated start date for services is February 2027. The framework agreements are valid for RATP EPIC and all its authorized subsidiaries. The provision of the specifications, starting from the publication of this OJEU notice, will be subject to the prior signing of an unconditional confidentiality agreement. To obtain the specifications, the confidentiality agreement must be submitted via the Bravosolution messaging system. with tender notice no. 682812-2026 published on 07 Oct 2026. The tender is due to expire on 23 Oct 2026. This tender is sourced from TED Europa and is eligible for suppliers interested in Market research services. Interested bidders can obtain further information including complete bid documents or ways to participate by registering on Tender Impulse and referencing via Tender Impulse ID 15303619.