Continuation and further development of a social media and web-based information and advertising campaign to increase the international mobility of students at German universities

The Deutscher Akademischer Austauschdienst e V in Germany from Europe region has released this tender for We are seeking a contractor with proven expertise in social media and online marketing for young university students and or high school students in their final years of secondary school The core of the Study Worldwide Experience It campaign is user-generated social media content from correspondents studying abroad The contractor has experience coaching and providing targeted support to these content creators In collaboration with the client they will be responsible for the strategic and operational conception implementation and further development of the social media campaign as well as supplementary online marketing measures including monitoring and utilizing the insights gained for campaign planning and support of the correspondents The website www studieren-weltweit de is being further developed in light of the increasing use of AI-supported information services The campaign aims for a contemporary innovative and dynamic approach The DAAD has a proven campaign profile but is open to strategic suggestions for adapting developing or supplementing existing digital tools to optimally reach the target groups in terms of reach and other key performance indicators Further details can be found in the service description in Annex BW2 with tender notice no. 669315-2026 published on 07 Oct 2026. The tender is due to expire on 29 Oct 2026. This tender is sourced from TED Europa and is eligible for suppliers interested in Advertising and marketing services. Interested bidders can obtain further information including complete bid documents or ways to participate by registering on Tender Impulse and referencing via Tender Impulse ID 15295088.