Udbud af medieydelser

The Ministry of Defence's Equipment and Procurement Authority in Denmark from Europe region has released this tender for The Danish Ministry of Defence's Materiel and Procurement Agency (FMI) is offering a 2-year framework agreement for media services. The agreement includes the possibility of extension for up to 2 years. The agreement will be entered into by FMI, but all units under the Danish Ministry of Defence, including all divisions of the Danish Armed Forces under the command of the Chief of Defence, as well as the Danish Emergency Management Agency, are however entitled to use the agreement for procurement on the terms and conditions of the agreement. The primary users are expected to be the Personnel Command and the Home Guard Command. This framework agreement for media services contains certain interfaces with FMI's framework agreement for advertising services, which is why cooperation between the suppliers on the two agreements is of great importance for the buyer's marketing efforts to achieve maximum effect. If there is an overlap in the services to be delivered under the two framework agreements, FMI will purchase the services under the framework agreement for advertising services. However, the buyer has the right to purchase similar services from other suppliers. - The agreement concerns media services that are to support the attraction task in connection with recruitment to the Buyer and the Buyer's other needs for media advice or media distribution. The agreement will thus be used for strategic media planning, development and execution of media plans and purchase of media space at reasonable prices within most media groups - both online and offline. The Buyer needs advice within SEM and SEO. The agreement also includes evaluation and impact measurement of exposures. The Buyer is a politically controlled organization that deals with potentially politically sensitive issues. This places demands on suppliers and partners in terms of being able to maneuver at the intersection between political control and optimal solution of the attraction task. - The agreement concerns media services and includes, among other things: Services of a strategic nature, including advice on and development of the overall, unifying media strategy for media buying, including in relation to goals and target groups, platform and channel selection and evaluation, as well as clarification of goals and sub-goals in the short and long term, including the inclusion of target group studies, analyses, etc. Services of a tactical nature, including media communication, media research, involvement of target groups and the market, and media planning. Services of an operational nature, including negotiations with media providers about prices, discounts, placements, etc., and booking and insertion of materials on media platforms. Services of an operational nature also include the implementation of supporting monitoring of prices, discounts, etc. in the market. The media purchase itself and the distribution of media material are to be considered services at the operational level. The Supplier must carry out project management across the three levels, including ongoing contact with and cooperation with the Buyer in connection with the development and execution of the media strategy.The framework agreement contains a fee model consisting of 3 elements: campaign-based percentage fee, hourly fee and external special services. The fee model includes price guarantees on media prices. This is followed up, whereby the actual media purchase prices are compared with the guaranteed media prices. In the event of deviations from the guaranteed media prices, a fine will be imposed on the supplier. See more about the fee model in Appendix 8, as well as Appendix 2.1.1 and Appendix 2.1.2. - See the requirements specification (Appendix 1) to the framework agreement for further information. with tender notice no. 680128-2026 published on 07 Oct 2026. The tender is due to expire on 02 Nov 2026. This tender is sourced from TED Europa and is eligible for suppliers interested in Advertising and marketing services. Interested bidders can obtain further information including complete bid documents or ways to participate by registering on Tender Impulse and referencing via Tender Impulse ID 15301508.